Germany is home to some of Europe’s most important trade fairs, making it a key destination for Vietnamese companies looking to enter or expand in the European market.
For an international exhibitor, hiring a local videographer is a practical way to document a trade-fair appearance, create marketing content and present the company professionally to European customers.
But how do you find the right videographer in Germany, and what should you ask for?
Start With Your Trade Fair and Location
The first step is to identify the event, exhibition center and dates.
Germany has major exhibition centers in cities such as Düsseldorf, Frankfurt, Cologne, Munich, Hannover, Berlin, Stuttgart and Nuremberg.
Your location is important because a local production team may already have experience working at that particular exhibition center.
When contacting a videographer, provide:
- Trade-fair name
- City and exhibition center
- Hall and booth number
- Date and filming hours
- Number of people to interview
- Products that need to be filmed
- Desired final videos
This information allows the videographer to prepare an accurate quotation.
What Should Your Trade-Fair Video Include?
A professional exhibition video should tell a story rather than simply show your booth.
A typical production might include:
Opening:
Exterior shots and atmosphere of the exhibition.
Exhibition stand:
Wide shots showing the design and branding of your booth.
Products:
Close-ups and demonstrations of important products.
People:
Your sales team, management and technical staff.
Interviews:
CEO, founder, sales director or product specialist.
Customers:
Testimonials or conversations, where appropriate.
Business activity:
Meetings, demonstrations and networking.
The final result could be a two-minute highlight film together with several short videos for LinkedIn and other social-media channels.
Ask for More Than One Video
One of the best ways to increase the value of your production is to plan multiple deliverables.
Instead of requesting only one three-minute video, ask your production company to capture enough material for:
- One main event video
- Three to five short social-media videos
- Product clips
- Interview videos
- Vertical videos
- Photography
- Raw footage for future editing
This allows one day of filming to produce content that can be used for weeks or months.
Some German production companies specializing in trade fairs already offer short-form social content and fast delivery, including same-day or next-day options.
Check Filming and Accreditation Requirements
Before the event, ask the organizer whether your external videographer needs accreditation or permission.
This is particularly important when professional equipment is being brought into an exhibition hall.
You should also clarify whether filming is permitted outside your own booth and whether interviews with visitors require additional permission.
Privacy is another consideration. Trade fairs frequently involve photography and video recording, but commercial productions involving identifiable individuals should be handled carefully and in accordance with applicable privacy requirements. Exhibition organizers such as Messe Berlin and Deutsche Messe publish information about data protection and audiovisual recordings at events.
Hire a Local German Videographer
For a Vietnamese company, hiring locally can be much easier than transporting a complete production crew from Vietnam.
A German videographer can usually provide:
- Camera equipment
- Professional microphones
- Lighting
- Gimbals
- Tripods
- Video editing
- Local travel
- English-language communication
If you are exhibiting in Germany but also have customers in other European countries, look for a production company that can travel throughout Europe.
What to Ask Before Booking
Before signing the contract, ask:
- Have you filmed at German trade fairs before?
- Can you communicate in English?
- Do you provide professional audio?
- Is editing included?
- Can you create vertical social-media videos?
- Can you provide raw footage?
- What are your commercial usage rights?
- How quickly can you deliver the final video?
- Are travel costs included?
- Can you work at other European locations?
A good trade-fair videographer should understand that the goal is not simply to record an event. The goal is to create useful marketing content that helps your Vietnamese company sell in Germany and Europe.
For Vietnamese exhibitors, a professional local video team can turn a few days at a German trade fair into a library of marketing content for the entire European market.