For Vietnamese food and beverage companies looking to enter the European market, Germany can be one of the most important places to meet international buyers, distributors and business partners.

Among Germany’s many trade fairs, Anuga in Cologne stands out as one of the most relevant events for food and beverage exporters.

Anuga is not simply a German food exhibition. It is a global meeting point for the international food industry, bringing together manufacturers, importers, distributors, retailers, foodservice companies and other industry professionals.

The next Anuga will take place from 9 to 13 October 2027 at Koelnmesse in Cologne, Germany. The exhibition takes place every two years.

For Vietnamese food companies, the question is not simply whether Anuga is a large exhibition.

The more important question is:

Can Anuga help a Vietnamese food company find customers and build a stronger position in Europe?

For many companies, the answer can be yes.

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What Is Anuga?

Anuga is one of the world’s major international trade fairs for food and beverages.

The scale is significant.

At Anuga 2025, more than 8,000 exhibitors from 110 countries presented their products to more than 145,000 trade visitors from over 190 countries. Around 94% of exhibitors were international.

The next edition will again be held in Cologne in October 2027.

Anuga is also unusual because it brings 10 specialist food trade shows under one roof. These cover different areas of the food and beverage industry, allowing companies to target buyers according to their product category.

This international environment is particularly interesting for Vietnamese exporters.

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Why Should Vietnamese Companies Join Anuga?

Vietnam has a strong food and agricultural export industry.

Vietnamese companies can offer European buyers products such as:

• Coffee
• Seafood
• Rice
• Noodles
• Sauces
• Spices
• Frozen food
• Tropical fruit
• Dried fruit
• Coconut products
• Cashew nuts
• Snacks
• Beverages
• Plant-based products
• Processed foods

However, having a good product is only the beginning.

Entering the European market requires relationships with importers, distributors, retailers and other business partners.

Anuga provides an environment where these companies can meet international food suppliers in one place.

According to Anuga, the exhibition is specifically designed to connect companies with decision-makers and business partners across the food industry, including wholesale, retail and foodservice.