Final Thoughts: Is Anuga Worth It for a Vietnamese Company?
For Vietnamese food and beverage companies with serious ambitions in Europe, Anuga deserves consideration. It provides access to an international food industry audience, offers opportunities to meet potential importers and distributors, and allows companies to study European market trends. But simply attending Anuga is not enough. The companies most likely to benefit are those that […]
The Biggest Trade Fairs in Germany for Vietnamese Companies: A Guide for Exhibitors
Germany is one of Europe’s most important trade-fair markets. Every year, thousands of international companies come to Germany to meet buyers, distributors, importers, retailers and business partners. For Vietnamese companies looking to enter the European market, German trade fairs can be an important part of an international sales strategy. But which trade fairs are worth […]