For Vietnamese companies looking to expand into European markets, professional video content can be a powerful marketing tool. A high-quality product film shot in Europe can help communicate your brand’s international image, demonstrate product quality and create content for websites, social media, trade fairs and European customers.
However, filming in Europe is different from producing a video entirely in Vietnam. Companies need to consider location, production partners, equipment, permissions, people appearing on camera and local regulations.
Choose the Right European Location
The first step is deciding where the product should be filmed. The best location depends on the company’s industry and marketing objectives.
Germany can be an excellent choice for industrial, automotive, technology and B2B products. France may be attractive for fashion, luxury and lifestyle brands, while Italy is particularly suitable for food, design, fashion and premium products. The Netherlands and Belgium can work well for logistics, technology and international business content.
The location should support the story you want to tell rather than simply provide a beautiful background.
Work With a Local Production Team
For many Vietnamese companies, hiring a European videographer or production company is easier than bringing an entire Vietnamese crew to Europe.
A local team can provide cameras, lenses, lighting, audio equipment and assistants while also understanding local production conditions. They can help arrange locations, transportation and filming schedules.
When choosing a production company, look for experience in commercial product videos, corporate films and international clients. Ask to see previous work and request a detailed quotation covering filming, equipment, editing, travel and other production costs.
Prepare the Production Brief
Before contacting a European production company, prepare a simple brief explaining:
- What product will be filmed
- Where the product will be used or demonstrated
- Target customers
- Desired video length
- Intended platforms
- Required languages and subtitles
- Number of filming days
- Preferred European countries or cities
- Desired delivery date
You should also explain whether you need one finished commercial film or several shorter videos for LinkedIn, Instagram, YouTube and other platforms.
Consider Permissions and Privacy
Filming in Europe requires attention to local rules. If identifiable people appear in your video, personal-data and privacy requirements may apply. The European Commission explains that video recording can constitute processing of personal data under the GDPR, and organizations need an appropriate legal basis and transparency when processing personal data.
For planned interviews or identifiable people used in commercial content, it is sensible to arrange appropriate releases or consent procedures with the production team.
If you are filming at a trade fair or exhibition, also check the organizer’s rules. For example, Messe Düsseldorf’s current rules address photography and filming on exhibition grounds and require compliance with GDPR and personal-rights requirements.
Think Beyond the Main Video
A European production can create much more content than one three-minute video.
Ask your production team to capture additional footage that can be edited into:
- 15–30 second social-media videos
- Vertical videos
- Product detail shots
- Customer or employee interviews
- Behind-the-scenes footage
- Website banners
- Trade-fair presentations
- Short advertising clips
This makes the production investment more valuable because one filming trip can generate content for months.
Plan Your Budget Carefully
The cost of filming in Europe depends on the country, location, crew size, equipment, number of filming days and editing requirements. A professional quotation should clearly separate filming, equipment, travel, accommodation, post-production, music licensing and any additional services.
For Vietnamese companies, the most efficient approach is often to hire a local European production partner while keeping creative direction and brand management with the Vietnamese headquarters.
With the right preparation, filming in Europe can give a Vietnamese product a genuinely international presentation—and provide high-quality marketing content that can be used across the European market.